Varuna Kollanethu is the Founder of Ruup & Form, a curated collection of effortless contemporary objects currently that collaborates with emerging and established makers. Employing an exhibition model, Ruup & Form has presented thematically organised group exhibitions with Collect, London Craft Week and London Design Festival. Prior to working in crafts, Varuna developed expertise working in advertising and brand management for ING Worldwide and for clients including Unilever, IBM and the World Gold Council. She holds a MA Curating Contemporary Design from Kingston University and a MA Journalism and Public Relations from the Indian Institute of Mass Communication..