“My process allows analog film to exist as a reactive being beyond a medium of choice and aims to ignite discourse about our relationship with photography and society.Cloud Watching is a photographic series that examines the assumed role of photography in representing reality and preserving memories. For this project, I repurposed forgotten film from processing labs or negatives that were donated to me by those who no longer wish to associate with the memories they carry. I partially removed the emulsions with a solution I developed to infuse new meaning into those moments, reshaping their narrative through artistic alchemy.Nowadays, we are exposed to thousands of photographs daily through social media, entertainment, and advertising, AI imagery has become common and fake news more pervasive. We are encouraged to react first and reflect later. My project aims to hold space for reflection.The title, Cloud Watching, refers to pareidolia, a psychological phenomenon where we see shapes in clouds, reflecting our brain’s tendency to identify and classify patterns based on memory. Similarly, the abstract images in my series invite viewers to seek meaning from their understanding of photography.”