ISABEL MARTINEZ

Cluster Exhibitor | Cluster Contemporary | 2022

Isabel Martinez Tudela is the name behind Isabelita Virtual. A Creative Director and artist. She has collaborated with brands and cultural institutions such as Hermès, Coach, Apple, Sony, Vogue Italia, Viktor&Rolf, Dior, Inditex, Boucheron, Louis Vuitton Foundation and The Moscow Ballet. In 2015 she moved to NYC to innovate in digital environments. In 2018 she was named Webby Award Honoree for Best Content in Art and Culture (Hailed as "the Internet Highest Honor" by The New York Times). She was the only individual to achieve this recognition alongside two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA. In 2019 she became the first Spanish woman featured in Times Square Midnight Moment, the largest public digital exhibition, adding her name to a list of artists that includes Andy Warhol,Yoko Ono, Björk, JR, Sophie Calle and Alex Prager. In 2021 she joined Meta (Formerly Facebok) to work in the luxury vertical in Paris. Today she keeps asking what can art and technology bring to humans. From co-creation with Artificial intelligence Systems to AR/VR and NFTs.

“I wanted to explore #artificialintelligence systems, not just as tools to design the future but to think about the past.

My mother, her mother and the mother of her mother were born in a small village in southern Spain. As most women who lived in this country during the post-war and dictatorship period, they were not allowed to go beyond what society expected from them despite the fact that some of them were ahead of their time.

I´ve used the #ai @openaidalle to imagine two friends, Juana and Josefa, being creative, different and unconventional in rural Spain during the 40s and 50s, under the eyes of fashion photographers such as Horst P. Horst, Irving Penn or Helmut Newton. ”

— Tatiana Talshade-Bilous