Ljuba Roichman is a 3D designer and digital fashion artist with over 20 years of experience in the fashion industry. Her transition from traditional fashion design to digital art demonstrates a profound curiosity for the new opportunities offered by modern technologies. Since 2021, Ljuba has actively participated in international exhibitions and competitions, including Digital Fashion Week New York 2022 and Milan Fashion Week 2024, where she showcased projects that seamlessly combined innovation, ecology, and aesthetics.

Her creations, often crafted in a surrealistic style, highlight her distinctive ability to merge fashion, design, and technology. Ljuba's work explores the interplay between the virtual world and textures that are nearly impossible to replicate in traditional garment and accessory production. She designs striking outfits that appear to be crafted from "ice," "air," "stone," and "fire," blurring conventional boundaries and reimagining fashion as both art and technological self-expression, while advocating for sustainable design approaches. Her work invites viewers to reflect on the future of fashion and its role in an ever-evolving world.

Ljuba Roichman is an artist and fashion designer who explores the intersection between physical and digital aesthetics. She integrates surrealist elements with modern AI technology, crafting unique designs that introduce fresh ideas to the world of fashion. Her work balances reality and imagination, drawing inspiration from nature, its forms, and the boundless possibilities offered by digital tools.

As an early adopter of AI-driven design, Ljuba blends traditional craftsmanship with innovative techniques, presenting new perspectives on contemporary fashion. Her surrealistic creations challenge conventional norms and invite viewers to discover beauty in unexpected places.

Ljuba’s projects incorporate technologies such as visual simulations, 3D design, and augmented reality, pushing the boundaries of creativity and technology. Her work inspires reflection and opens up exciting possibilities for fashion in both virtual and physical realms.