Malena Heldmann is a multidisciplinary designer and art director with a background in communication design. Having completed her Bachelors in Berlin, Malena went on and dived into various fields of creation and broadened her horizons by working in creative agencies in different surroundings such as New York and Shanghai. Gaining expertise in art direction while partnering with diverse brands from concept to execution fostered Malena’s desire to specialize in this area further. She has recently completed her Masters in Art Direction at the University of Arts in London. Today, with expertise in both conception and creation, Malena works in a multidisciplinary role, from developing design solutions all the way to execution.

Malena’s practice mainly consists of artistic direction, moving imagery, photography, branding, and storytelling. Driven by her interest in complex human-centered and psychological themes, Malena’s work often challenges the collective understanding of contemporary society and mainstream consciousness.