The main objective of the project is to replace‘ Over-qualified’ materials in home decoration with paper, considering environmental and usage issues. Over-qualified in this terms means; Providing something which consumers didn’t ask for. In the meantime, required excessive energy to produce and dispose. 

We also aim to enhance ‘Under-qualified’ materials like paper to become ‘Qualified. Paper is often overlooked and not commonly used in home decoration because of its low-value appearance and doubts about its durability. In some way, we might not have found the appropriate applications yet, which can enhance its value and change the belief about this material. 

Natchar Sawatdichai is a designer and lecturer, based in Bangkok. 
Awarded Master's in Product and Furniture Design from Kingston University, London.

Her first discovery of design came from the realisation that the audience reaction to my design is fit for purposes. Instead of being a designer, she see herself more like a scientist. A scientist that blends different materials into a new chemistry compound and in this case 'a new product'

The folding pattern of PaperBlinds is delicately designed and crafted by hands.
The folded pattern will kindly filter out the light and create a relaxing ambient in the space