Her journey in jewellery began with a focus on examining cultural biases, evolving into the inclusive, cross-cultural narrative she embraces today. Growing up amidst India’s rich cultural tapestry, from daily rituals to grand celebrations, and later moving to London for her master's degree, Sugandh developed a profound appreciation for cultural nuances. While studying design, she delved into the intersection of art and psychology, particularly how the subconscious mind mirrors cultural influences.