Her signature style involves a fusion of layered textures and a penchant for geometrical structures. Working from her Cockpit Bloomsbury studio in Greater London, Natasha handcrafts all products, ensuring a personalized touch. The brand's name pays homage to England, where Natasha discovered her creativity and ventured into fashion design. A playful nod to the stereotypical English weather, "10° Cloudy," encapsulates the brand's spirit.